Cocktail Mixers For Sale
Restaurants, Groceries and Delis Meet Network Marketing With Goji Juice
“Functional beverages are becoming a multi-billion dollar industry.”
CBSNews.com, July 30, 2002
The functional foods industry has been experiencing incredible growth since 1996, and leading industry
analysts expect it to explode at a growth rate of at least 15% per year as consumers become more and
more health conscious, and baby boomers search for ways to halt the aging process.
Without opening another physical café or restaurant, business people can leverage the power of network
marketing to expand their client base nationally and internationally. Cafes not only supply their clients
with coffee and cakes, but also with information. They are meeting places and waiting rooms, refuges
from the hustle of the street or workplace; a place to take time out to read the paper or a magazine. A
good network marketer understands that consumers are hungry for information too. It may be that they
are looking for better health or a way to earn more income. Maybe they are one of the thousands of
people each day who actively go looking for an opportunity to supplement or replace their job income
with something home-based. If so, a network marketing opportunity based on a high demand product
backed by a solid company with a proven track record and support structure is one way to go.
Such companies or their independent affiliates may offer high quality, independently researched and
entertaining publications that are very appealing, ranging from brochures to newspapers, magazines,
books and websites.
It’s in the wholesale / networking market that the café owner can reap the biggest long term financial
rewards once the system is understood and integrated into the normal café operations. But let me pause
here for a moment…
Some people, especially members of the baby boomer generation, may have had a negative experience
with network marketing or MLM and it’s invariably because they’ve been lied to. Well let’s just say that
they’ve received information that’s unhelpful when it comes to sales, marketing and building a business;
information that led them to believe, for example, that they could achieve success by simply sharing the
products with their friends and family. We have the distribution rights to a 35 page e-book which
debunks these myths. “The 7 Great Lies of Network Marketing” is available to download – free of charge
or obligation – from http://www.mikenette.info .
Business owners and restaurateurs on the other hand already understand business, sales and marketing.
And when it comes to adding the element of direct sales via functional beverages they are in a unique
position compared to the average ‘MLMer’. Their business is a focal point for the community, they attract
a particular clientele, and they are in a position of trust and respect. They can offer a sample of the
product. They can put it on the menu in various forms: shots, on ice, as a mixer, in smoothies or even in
cocktails. They can display quality marketing materials on their magazine rack. Keeping some wholesale
/ preferred customer sign-up forms handy for their regular consumers who request it means that a
customer can have the product shipped to their door at wholesale prices while the café owner is paid a
monthly bonus by the manufacturing company. Internet cafes can bookmark the website sign-up page.
These measures put the networking, business building side of the new business on auto-pilot, allowing the
restaurateur to do what they do best while providing a valuable new service, a high demand product and
building multiple streams of extra income.
“The market for functional foods has been estimated at $20 billion annually in the U.S. alone, according
to the reports. It is expected to grow at some 15 percent each year.” CNNmoney, February 10, 2000
(from the editors of CNN and MONEY Magazine)
About the Author
Michael Taylor is an independent distributor with FreeLife™ International, the makers of Himalayan
Goji Juice™, with a focus on the worldwide restaurant industry and a marketing consultant who enables entrepreneurs to develop multiple streams of income. He can be contacted on (+61 3) 6243 6390. His websites are: – http://mikenette.info and http://comfortable-marketing.com
To order Goji Juice in any of the twenty-four countries where FreeLife™ International operates, just go to http://GojiCafe.info
1970-71 Commercials: Part 1 Kinney Shoes to Rolaids
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