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Minute Maid

Overview

The company was originally incorporated in 1945 as Florida Foods, Inc. It employs over 1,900 people and has over $2 billion in sales (1997 est.).

History

In 1945, the National Research Corporation (NRC) of Boston, Massachusetts, developed a method of concentrating orange juice into a powder using a high-vacuum evaporation process previously developed for dehydrating medical products for use in the U.S. war effort. The US Army had a need for 500,000 lb (227,000 kg) for the war, so NRC created a new branch, the Florida Foods Corporation. Led by John M. Fox, the company won the government contract for $750,000. The war ended and the contract was canceled before the factory could be built, but with investment, the company moved forward with a product.

Rather than selling powder to the public market, the company decided to create frozen orange juice concentrate, using a process that eliminated 80 percent of the water in orange juice. A Boston marketing firm came up with the name Minute Maid, implying the juice was quick and easy to prepare.

First shipment took place in April 1946. The same month, the company is renamed Vacuum Foods Corporation. With limited funds for advertising, Fox himself went door to door giving free samples, until demand skyrocketed.

The ability to purchase fresh-tasting orange juice at any time of year, far from where oranges are grown, proved popular, and led to the company’s national success.

In October 1949 the company adopted the name Minute Maid Corp..

The Minute Maid company was purchased by Coca-Cola in 1960.

In 1967, Minute Maid relocated to Houston, TX and is joined with Duncan Foods to form the Coca-Cola Foods division.

In 1970 the company was involved in a scandal in the United States about bad housing, often referred to as “slave quarters,” and working conditions of Minute Maid farm laborers in Florida. The United Farm Workers stepped in to support the workers. NBC reported on the issue in a 1970 documentary called Chet Huntley’s Migrant: An NBC White Paper. In response to the bad press and a boycott in Florida, the company established a program that improved the workers’ situation.

In 1973, the company released its first ready-to-drink, chilled orange juice product in the United States, entering an “orange juice war” with Tropicana.

In 1985, the Coca-Cola company purchased an office building at 2000 St. James Place in Houston from Bechtel Corporation for Minute Maid. Minute Maid moved in to the new office building the following year.

In 1996, the name was changed from Minute Maid Corp. to The Minute Maid Company.

The Coca-cola Company sold its Minute Maid orange groves in Florida in 1997. The United Farm Workers again took the side of the orange growers during this time.

In 2001, the Minute Maid division of Coca-Cola launched the Simply Orange brand.

In 2002, Minute Maid bought the naming rights to re-brand the Houston Astros ballpark from Enron Field to Minute Maid Park.

In 2003, Minute Maid’s division fully merges with Coca-Cola North America.

In 2007, Coca-Cola retains New York-based Corporate Realty Consultants and Boyd Commercial LLC of Houston to sell Minute Maid’s building at 2000 St. James Place near the Uptown District in Houston. The company negotiated with Planned Community Developers to lease an office building in Sugar Land, Texas. Then, in January 2008, Minute Maid announced plans to move its headquarters to Sugar Land, Texas. The headquarters building is located at Sugar Land’s town center and opened on February 16, 2009. The city of Sugar Land gave the company a $2.4 million tax incentive to move its headquarters there.

Products

Minute Maid Enhanced Lemonade: Pomegranate Lemonade.

Brazil

Minute Maid Mais – Ready-to-drink juice drink.

Apple, Cashew, Cashew Mango, Orange, Grape, Guava, Mango, Orange, Passion fruit, Peach, Homemade Orange

Costa Rica

In Costa Rica Minute Maid sells Hi-C products.

Chile

Minute Maid is marketed under the brand Andina

France

Minute Maid 100% fruit Juice

100% Orange Juice – Orange Juice drink with 100% orange juice

100% Apple Juice – Apple Juice drink with 100% apple juice

Red Sensation – 100% juice drink made with apple, raspberry, and blackcurrant juices

Minute Maid InCase Juice Drinks

Banana-Pineapple – enhanced with vitamins and calcium

Banana-Cherry -Blackcurrant – enhanced with vitamins and calcium

Minute Maid Nectar Juice Drink

Tropical – juice drink made from orange, apricot, guava, mango, passion fruit and sugar

Minute Maid In The Cafe

Orange

Strawberry

Apple

Tomato

Raisin

Peach

Germany

Minute Maid Premium Orange Juice (available at McDonald’s Germany as part of their Easy Morning breakfast menu)

Fruitopia Juices:

Minute Maid Fruitopia Juices – available in 4 different variations:

Frhstck (Breakfast) TO GO – Multifruit Juice (Passion Fruit) and Multifruit Juice (Berry Flavor)

Original Fruit Juices:

100% Orange Juice – Orange Juice drink with 100% orange juice

100% Multifruit Juice – Passion/Exotic Fruit (Orange/Banana/Apple/Maracuja) with 100% exotic fruit juices

100% Apple Juice with Acerola with 100% apple juice

Multifruit Probiotic Juice (Apple/Banana flavor)

Multifruit Probiotic Juice (dietary juice)

Multifruit Antioxidant Juice

Multifruit Juice with Green Tea and Grape Seed extracts (Berry/Melon flavor)

Minute Maid Selection Juices, (available only at restaurants in 0,2l bottles, not in the general retail sector) (select Fruchtsfte und Nektare from the “Bitte whlen Sie” drop-down menu):

Minute Maid Selection Orange Juice

Minute Maid Selection Orange Nectar

Minute Maid Selection Multivitamin Juice

Minute Maid Selection Sour Cherry Juice

Minute Maid Selection Apple Juice

Minute Maid Selection Red Grape Juice

Hong Kong

Minute Maid orange juice

Minute Maid grapefruit juice

India

Minute Maid Pulpy Orange Drink – Orange Juice drink made from concentrate.

Minute Maid

Japan

Minute Maid Fruit Plus – Juice drink.

Apple Guava, Lemon Lime, Orange Peach

Kenya

Minute Maid – Mango Orange.

Contains a mixture of Mango and Orange

Mexico

Minute Maid Forte – Fruit Juices and Nectars.

Apple, Orange, Grape, Peach, Pineapple, Mango, Tomato, 100% Orange Juice, 100% Apple Juice, Fibramix (Apple, Pineapple and Pear mix) and Fruits (Strawberry, Banana, Guava, Pineapple, Mango and Orange mix)

Minute Maid Revita – Fruit Drink.

Limon (Lemon), Marand (Apple, Orange and Peach) and Melonda (Watermelon and Cantaloupe)

Minute Maid Nutri+ – Fruit Juice.

Apple, Orange, Grape, Peach

Netherlands

Minute Maid 100% fruit Juice

100% Orange Juice – Orange Juice drink with 100% orange juice

100% Apple Juice – Apple Juice drink with 100% apple juice

100% Tomato Juice – Tomato Juice

100% Mulityfruits – Multifruits

Pakistan

Minute Maid entered the Pakistani market in 2008. Here they have used the same advertising concept as they have used in India i.e “where is the pulp?” This is a brilliant move as both countries market are similar to each other.

However, the entry of Minute Maid is seen by many as late as a lot of beverages companies are already there and the market is not really growing. Thus, Minute Market has a lot of competition to deal with.

Philippines

Minute Maid Pulpy Orange, with real pulp bits

Peru

Frugos

Spain

Minute Maid AntiOx – Combination of fruit juices with antioxidizing properties.

Orange, Rapsberry and Haw, Pineapple, Blackcurrant and Plum

Minute Maid Clsicos – Unsweetened fruit juices.

Orange, Peach and grape, Pineapple and grape, Multifruit

Minute Maid Duofrutas – Mix of fruit juice, skimmed milk and vitamins.

Mediterranean, Tropical

Minute Maid Limn&Nada; – Lemonade drink available in Spain.

Classic, Mint.

Minute Maid Seleccin – Fruit juices and nectars.

Orange, Tomato, Apple, Pineapple, Peach, Grape

Minute Maid Premium – 100% fruit juices.

Orange, Pineapple, Orange with Calcium

Minute Maid SojaPlus – Drink with fruit juice and soy.

Latin fruits

United States

A bottle of Minute Maid Premium: Berry Punch.

Frozen Lemonade

Minute Maid Premium Orange Juice and Premium Blends (Frozen & Refrigerated) – Fruit drinks

Original, Original + Calcium, Country Style, Extra Vitamin C and E plus Zinc, Kids+, Home Squeezed Style, Home Squeezed Style + Calcium, Pulp-Free, Low Acid, Light, Orange Tangerine + Calcium, Orange Passion + Calcium

Minute Maid Blends

Orange Cranberry, Orange Passion, Orange Strawberry Banana, Orange Tangerine

Minute Maid Premium Lemonades – Juice drinks.

Country Style Lemonade, Lemonade, Pink Lemonade, Limeade, Cherry Limeade, Lemonade Iced Tea, Raspeberry Lemonade, Soft Frozen Lemonade, Orangeade

Minute Maid Premium Punches – Juice drinks.

Fruit Punch, Berry Punch, Tropical Punch, Citrus Punch, Grape Punch

Minute Maid Active – Orange juice drink enriched with Glucosamine HCI.

Minute Maid Coolers – Fruit beverages.

Minute Maid Heart Wise – Orange juice drink naturally sourced with plant sterols.

Minute Maid Juice Box – 100% juice drink.

Apple Juice, Fruit Punch, Grape, Orange Tropical, Orange , Mixed Berry, Lemonade

Minute Maid Juice To Go – Juice drink marketed in plastic bottles to drink on the go.

Apple, Apple Cranberry, Apple Cranberry Raspberry, Apple Grape, Berry, Citrus Blend, Cranberry, Cranberry Grape, Cranberry Lemon, Fruit Punch, Grape, Graprefruit, Lemon Raspberry, Orange, Raspberry Strawbery

Minute Maid Just 10 – Fruit punch flavored juice drink.

Minute Maid Lemonades and Fruit Drinks – Fruit drink.

Lemonade, Pink Lemonade, Raspberry Lemonade, Limeade, Fruit Punch, Strawberry Passion, Tropical Citrus, Berry Kiwi

Minute Maid Light – Low calorie fruit drinks.

Lemonade, Raspberry Passion, Mango Tropical, Guava Citrus, Cherry Limeade

Minute Maid Multi-Vitamin – Orange juice enriched with vitamins.

Minute Maid Premium Juices & Cocktails

Apple Juice, Grape Juice Cocktail, Ruby Red Grapefruit Blend, Cranberry Apple Cocktail

Disney Hundred Acre Wood 100% Juice Beverages

Apple Strawberry, Apple Grape, Apple Raspberry Peach, Apple Cherry Banana

Minute Maid Soft Drinks

Minute Maid Orange, Diet Minute Maid Orange, Minute Maid Lemon Lime, Diet Minute Maid Lemon Lime

Simply Orange – premium not-from-concentrate fruit juices

Simply Orange: Grove Made (high-pulp), Country Stand (medium-pulp), Original (pulp-free), Calcium (pulp-free with 32% Dietary Reference Intake of calcium), With Mango, With Pineapple

Simply Lemonade, Simply Lemonade With Raspberry

Simply Limeade

Simply Grapefruit

Simply Apple

Venezuela

Sonfil: Orange Juice

Other products

Bibo

Hi-C

Bacardi Mixers

Odwalla Beverages

Five Alive Citrus Beverages

Bright & Early Breakfast Beverages

Minute Maid Frozen Fruit Bars

Minute Maid Deli

Minute Maid Fresh

Minute Maid Soft Drink

Minute Maid Splash

See also

Houston portal

Companies portal

Food portal

Cappy

Economy of Houston

References

^ a b Dawson, Jennifer. “Minute Maid headquarters opens in Sugar Land.” Houston Business Journal. Monday February 16, 2009. Retrieved on February 16, 2009.

^ http://www.fundinguniverse.com/company-histories/The-Minute-Maid-Company-Company-History.html

^ a b c d e f g h i j The Minute Maid Company

^ a b c d e Dawson, Jennifer. “Big Firms Moving to Suburbs, part II.” Houston Business Journal. Friday July 27, 2007. Retrieved on June 17, 2009.

^

^

^

^ Minute Maid Selects Sugar Land for Relocation

^ Houston Business Journal – Minute Maid gets $2.4M incentive for move to Sugar Land

^ a b c d e f g h i j k l m n o p The Coca-Cola Virtual Vender

^

^

^ a b c d e Minute Main Espaa (Spanish)

^ Coca-Cola Espaa (Spanish)

^ a b c d Coca-Cola – Brands – Brand List

External links

Minute Maid Company official website

Minute Maid Germany official website

Minute Maid Korea official website

Minute Maid Mexico official website

Minute Maid United Kingdom official website

Cappy Poland official website

v  d  e

Lemonade

Brands

Cottee’s  Country Time  Del’s  Fruitopia  Jones Soda  Leed  Lemonsoda  Leninade  Maine Soft Drinks  Minute Maid  R. White’s Lemonade  Simply Orange  Sunkist  Wests  Woodroofe

Types

Brown lemonade  Chanh mu  Lemonade  Limonada cimarrona  Papeln con limn  Red lemonade

v  d  e

Coca-Cola brands

Sodas

Ambasa  Ameyal  Barq’s  Beat  Chinotto  Citra  Coca-Cola  Fanta  Fioravanti  Fresca  Fruktime  Frutonic  Hit  Inca Kola  Jaz Cola  Joya  Kinley  Kola Inglesa  Krest  Kvas  Lemon & Paeroa  Lift  Lilt  Limca  Mare Rosso  Mello Yello  Mezzo Mix  Mr. Pibb  Nalu  Nordic Mist  Northern Neck  OK Soda  Poms  Portello  Quatro  Quwat Jabal  Real Gold  Red Flash  Royal Tru  Santiba  Sarsi  Seagram’s  Senzao  Smart  Sparkle  Sparletta  Sprite  Stoney  Surge  Tab  Tanora  Thums Up  Tiky  Urge  Vault  VegitaBeta  Victoria  Yoli

Juices & teas

Ayataka  Cappy  Capri Sun  Cepita  Delaware Punch  Earth & Sky  Eight O’Clock  Enviga  Far Coast  Five Alive  Fruitopia  Frutonic  Fuze  Glaceau  Gold Peak  Hajime  Hi-C  Maaza  Minute Maid  Nestea  Oasis  Odwalla  Qoo  Royal Tru  Simply  Ten Ren  Vitamin Water

Energy &

sports drinks

Aquarius  BPM Energy  Burn  Full Throttle  KMX  Mother  NOS  Powerade  Powerplay  Relentless  Rockstar  Gladiator

Bottled water

AdeS  Arwa  Avra  Bankia  Chaudfontaine  Ciel  Dasani  Deep River Rock  Malvern Water  Nature’s Own  Smart Water  Spring!  Valpre  Viva!

Coffee

Caribou Coffee  Georgia

Milk

Swerve

Categories: Coca-Cola brands | Juice drink brands | Companies established in 1945 | Companies based in Houston, Texas | Lemon-lime sodas | Lemonade | Private equity portfolio companiesHidden categories: Articles needing cleanup from June 2009 | All pages needing cleanup | All articles with unsourced statements | Articles with unsourced statements from March 2009

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